The proper answer is yes, it should be just as thorough if it's for your own use. This is especially true in terms of using it to identify the best future course of action, such as which activities and/or products are most profitable; which should be abandoned or changed.
From a practical standpoint, most small business owners find themselves torn for time and efforts yielding more immediate results tend to take first priority.
Ideally, if a business owner develops a thorough plan for the use of raising money, then it is an excellent opportunity to maintain that plan on a regular basis, say 2 to 4 times a year.
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